Before your sales person knocks on the door, before your truck pulls up, and even before they call you, potential customers consider your logo when they decide whom to trust
Your customers see hundreds of logos a day—and they know a good logo when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition.
“A great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner,”If your company name contains a little-known word or an acronym, the logo can give visual clues to its meaning
A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing program