BUSINESS COMMERCIAL VIDEOS

How’d we pick the best video commercials? We used the same 3 point criteria we’d use for any ad. Successful ads and commercials:

a. Grab your attention and keep it,

b. Get the message across (ideally how the product or service helps),

c. Are memorable – if once the ad is over you can’t instantly recall what product it was promoting it doesn’t matter how entertaining it was

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